PORTLAND MEADOWS LAUNCHES BREEDERS’ CUP $500K PAY DAY PROMOTION
Portland Meadows announced today the launch of the Breeders’ Cup $500K Pay Day promotion that will be conducted in partnership with the Breeders’ Cup and nineteen other simulcast sites across the country. This is the second year in a row that the Breeders’ Cup is offering this co-promotion with its simulcast partners.
The digital initiative provides all registered Portland Meadows fans with a mystery “voucher” worth at least $2, with some worth as much as $5, $10, $20, $50, $100, $500, $1,000. One lucky fan nationwide will be randomly assigned a $500,000 voucher. Contestants will receive their digital voucher via email after registering online and must take the voucher to Portland Meadows on Breeders’ Cup Saturday, November 3, to find out what it is worth.
Registration for the promotion begins today, Wednesday, October 17, and will remain open for the next two weeks, closing Wednesday, October 31 at 11:59 p.m. ET. Fans can register now at Portland.Breederscup.com.
“Portland Meadows offers a great venue to watch great sporting events and the Breeders’ Cup is a great sporting event,” said track GM Will Alempijevic. “We are excited to partner with the Breeders’ Cup in the $500k Pay Day Promotion. It gives our customers one more reason to come to the track and enjoy the World Championships and experience live racing first hand. We hope one of our customers gets the $500,000 voucher and others cash in for the consolation vouchers.
“We’re excited to work with our partners again to offer racing fans across the country another reason to head out to their local simulcast site on Breeders’ Cup Saturday,” said Justin McDonald, Senior Director of Marketing and Digital Media at Breeders’ Cup. “Last year’s program was well received by our partner sites and their fans so we’re glad to offer it again this year. Hopefully the lucky fan assigned the $500,000 voucher will cash it in at a partner site this year.”
The nineteen other participating sites are Aqueduct Racetrack (NY), Belmont Park (NY), Calder Race Course (FL), Charles Town Races (WV), Emerald Downs (WA), Golden Gate Fields (CA), Gulfstream Park (FL), Horsemen’s Park (NE), Lincoln Race Course (NE), Keeneland (KY), Meadowlands Racetrack (NJ), Winners Bayonne – Meadowlands (NJ), MJC – Pimlico (MD), MJC – Laurel Park (MD), Monmouth Park (NJ), Remington Park (OK), Saratoga Harness (NY), Suffolk Downs (MA) and Sunland Park (NM).
For more information, please visit: http://PayDay.BreedersCup.com.
About Portland Meadows
Portland Meadows is a Stronach Group company, North America’s leading Thoroughbred racetrack owner/operator. The Stronach Group racetracks include Santa Anita Park, Gulfstream Park & Casino, Golden Gate Fields, Portland Meadows, Laurel Park and Pimlico Race Course, home of the world-famous Preakness. The company owns and operates the Palm Meadows Training Center in Florida, and is one of North America's top race horse breeders through its award-winning Adena Springs operation. The Stronach Group is one of the world's largest suppliers of pari-mutuel wagering systems, technologies and services. Its companies include AmTote, a global leader in wagering technology; Xpressbet, an Internet and telephone account wagering service; and Monarch Content Management, which acts as a simulcast purchase and sales agent of horseracing content for numerous North American racetracks and wagering outlets. The Stronach Group is also a major producer of televised horseracing programming through its HRTV cable and satellite network and is North America's premier supplier of virtual online horseracing games, as well as a leading producer of social media content for the horseracing industry.
About Breeders’ Cup
The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2012 Breeders’ Cup World Championships, consisting of 15 races and purses totaling more than $25 million will be held Nov. 2-3 at Santa Anita Park in Arcadia, Calif., and will be televised live by NBC. The $5 million Breeders’ Cup Classic will be shown live and in primetime on NBC from 8-9 p.m. ET. Breeders’ Cup press releases appear on the Breeders’ Cup Web site, www.breederscup.com. You can also follow the Breeders’ Cup on social media platforms, Facebook, Twitter and YouTube.